Staying Aligned in a Shifting Social Media Landscape

There was a time when I sat at my desk, staring at my content calendar, knowing I 'should' post something—but what? My mind was spinning with ideas, but I couldn't see the wood for the trees. I had this big orange box full of strategies from all the courses and programmes I'd picked up over the years. I'd pull out a strategy and follow it step by step, but it always felt like I was trying to squeeze into something that wasn't made for me. I had all the latest tips and tricks, yet they left me feeling disconnected.

It wasn't that the strategies themselves were wrong; the issue was that I was forcing myself to follow a plan that didn't match my energy. It felt like following a map that led me in circles instead of taking me where I needed to go. I had gathered so many great tools, methods, and strategies—ones that worked brilliantly for others—but they weren't clicking for me. Why? Because I wasn't that person! I didn't have their beliefs, their background, or internal energy—I wasn't them! I needed to learn how to integrate my energy and intuition with their structure.

I was approaching it all from a place of 'shoulds' and 'have to's'—trying to force my content to fit into someone else's vision of what it should look like. I kept looking outside of myself for the answers when, all along, the missing piece was hidden inside.

The Turning Point: Trusting Your Intuition

Trusting your inner wisdom doesn’t always come easily at first. For many, the journey starts with seeking guidance and looking for experts who can offer direction. And that's okay! Sometimes, we need someone to help us uncover what's already within. It's like being given the right tools to build something uniquely yours—tools that help align your energy with the content you're creating without losing sight of your authenticity.

When I started trusting that my path would unfold naturally, everything shifted. I realised that content creation wasn’t about following a rigid formula—it was about allowing creativity to lead the way. The very first people to go viral or gain traction online didn’t have a rulebook to follow; they simply trusted their inner knowing (though they might have cracked the algorithm along the way!)

Practical Steps for Blending Intuition with Strategy

My turning point came when I worked with a spiritual entrepreneur client. Through my own meditation practices, I received guidance on how to shape their content—what messages to emphasise and which angles to take. Integrating this intuitive wisdom with their social media strategy changed everything. Their presence skyrocketed—reaching millions, engagement soared, and their content resonated deeply with their audience. This led to a significant boost in sales.

This approach didn't just transform my client's social media—it transformed how I created my own content. I began to trust my intuition, letting it guide my posts while still grounding them in a strategy that worked for me. The results? Content that felt aligned, authentic, and deeply connected to my true self because it came from my higher self.

The Long Game: Creating Authentic Connections on Social Media

So, how can you start blending intuition and strategy to create content that resonates with your audience and stays true to your values? Here's a simple, actionable step you can take today:

1. Check In With Yourself: Before you start creating content, pause and ask yourself: "What do I really want to share?" This helps keep you grounded in your truth and ensures your content aligns with your heart and mission.
2. Trust Your Intuition: Let your intuition guide the message. Listen to your inner voice and subtle guidance. Trust that what feels right is worth sharing, even if it doesn't follow traditional trends or formulas.
3. Use Strategy to Shape the Message: Once you have your intuitive message, apply a strategy that works for you. Whether it's using a content calendar, planning specific themes, or structuring your posts to encourage engagement, strategy can complement your creative flow.
4. Embrace the Long Game: Social media is about building relationships, trust, and likability. Yes, algorithms matter, but they're not the whole story. When you use social media authentically, you connect with potential clients who are seeking what you offer. Stay consistent, stay true to your essence, and let social media be a tool for reaching those who need your work.
5. Test and Reflect: After sharing your content, reflect on how it feels. Does it resonate with you and your audience? Evaluate what's working and what feels aligned.

Your Key Takeaway: Trust Your Inner Wisdom and Blend Intuition with Strategy

Here's the key takeaway: Your social media content should reflect who you truly are. It's not about following a strict formula or copying others—it's about finding what works for you.

Start by listening to your intuition. Let it guide your content and message. Then, support that with a strategy that keeps you consistent and aligned with your goals.

Trust yourself, and don't get caught up in what others say you should be doing. When you align with your true self and mix it with strategy, the results will speak for themselves. It's all about authenticity, trust, and building real connections with your audience.

P.S. Have you ever felt disconnected from your content?

Try this: Before your next post, pause and check in with yourself. What message wants to come through today? You might be surprised at how it shifts your flow.

I'd love to hear your thoughts—what's one thing you could do today to align your strategy with your intuition?our opinion matters! If you would like to share your answer to this question, feel free to email me at [email protected].